Our strategy and values
Our strategy and values are to develop and support a mutually beneficial professional community so we can all succeed and grow together
Participation
Encourage members to get involved, to be collaborative, support each other, share best practice, knowledge, and expertise.
People
Ultimately, we are a people business. The success of any professional service firm relies upon building relationships, trust and support for each other, our team and our clients.
Progressive
We want to be fresh and forward thinking. We will encourage and support our members to adopt modern business approaches that can be supported with the effective use of technology to improve productivity, drive growth and provide excellence.
Performance
We recognise that the price of retaining independence is performance. We want to help members to excel and succeed.
Passion
We are passionate about the alliance and passionate about what we do as practitioners to help our clients and to raise the public profile of our profession.
Pride
To build an alliance of members proud to be part of the group and proud to support each other.